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SALES KPI

Sales KPIs: a practical guide to measuring performance

Revenue tells you what your sales team achieved. Pipeline, conversion and activity measures help explain how it happened. Download Bentega’s guide to explore sales KPIs, their formulas and how to choose measures that fit your sales process.
Download the Sales KPI guide
Sales Key Performance Indicators

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Download the free sales KPI guide

The guide covers the distinction between sales metrics and KPIs, calculation formulas, considerations for selecting relevant measures, and common measurement pitfalls.

Use it as a starting point for reviewing what your team tracks, why each measure matters and how the results inform management decisions.

What’s inside the guide?

  • The difference between sales metrics and KPIs
  • Sales KPI definitions and calculation formulas
  • How to choose measures for your sales team
  • Measurement practices and common pitfalls

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Which sales KPIs should affect compensation?

A metric can be useful for forecasting or coaching without belonging in a commission or bonus formula. Before attaching pay to a KPI, consider whether the employee can influence it, whether the data is reliable and what behaviour the incentive could encourage.
Download the guide